Brand identity sets from one brief - logo, typography and colour palette built together, measured (contrast, colour blindness, glyph coverage, font licences, small-size logo renders) and compared side by side as identity cards, shown on the user's own site, then a brand guidelines kit (PDF, logo files, tokens) for the chosen set. Use for a new brand or any part of one (logo, fonts, colours, or a mix), for refreshing an identity, or for critiquing one, even if the user only says "branding".
Install
KitScout test notes
Not tested by KitScout yet. When our harness runs it, pros, cons and the tasks we tried appear here, with the date and evidence.
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