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upGrowth Growth Toolkit

MCP serverVerified domain · upgrowth.inRemote● LiveFree to try

29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

Install

Remote server: your requests and data go to upgrowth.in. Claude Code: claude mcp add --transport http upgrowth-growth-toolkit https://upgrowth.in/connected-app/mcp · Claude app: Settings → Connectors → Add custom connector.

What it can do

The tools this server listed when we connected to it, in its own words.

  • unit_economics — Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new cu
  • growth_rate — Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year
  • roas_check — Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign
  • ad_budget_planner — Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead
  • find_growth_moves — Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sect
  • max_affordable_cac — Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a targe
  • period_change — Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week
  • seo_roi — Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plu
  • ai_crawler_access_check — Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-
  • mdr_charges — Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate a
  • robots_txt_generator — Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-S
  • schema_generator — Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks t
  • content_seo_check — Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragr
  • meta_tags_builder — Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and trunca
  • youtube_earnings — Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator
  • instagram_earnings — Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the
  • engagement_rate — Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by follower
  • website_ad_revenue — Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
  • ytd_growth — Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.
  • ppc_forecast — Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA
  • customer_lifetime_value — Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, li
  • ecommerce_metrics — Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue targe
  • growth_projection — Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it tak
  • acos_check — Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
  • share_of_voice — Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressi
  • break_even — Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a
  • campaign_roi — Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profi
  • attrition_rate — Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annuali
  • book_strategy_call — Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.

KitScout test notes

Not tested by KitScout yet. When our harness runs it, pros, cons and the tasks we tried appear here, with the date and evidence.

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